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Category: FAQ

Home Archive by Category "FAQ"

How do I Measure Direct Marketing Response Rates?

Direct Marketing Resources, Direct Response Marketing, FAQ, Measuring ResultsDirect Response Marketing, FAQ, Measurement Systems, Measuring ResultsMay 23, 2016ian2112

If you do not measure the response rates from your leaflet distribution campaign, your will not be able to take action to make changes to improve the response rates. Before starting a leaflet distribution campaign, it is worth spending time to consider how you are going to identify (and therefore be able to measure) the responses to your campaign. There are…

What Information is Required for a Sector Demographic Analysis?

Demographics, Direct Marketing Resources, FAQ, Market AnalysisDemographic Analysis, FAQ, Market Analysis, MarketingMay 2, 2016ian2112

To enable us to create a market sector demographic profile, all we need is the area for whcich the profile is to be created.  This can be in the form of a map of an area, a postcode area or sector ir a list of postcode for the area to be analysed.  If you provide the…

How to Map Demographic & Customer Information?

Customer Analysis, Demographics, Direct Marketing Resources, FAQ, Market AnalysisCustomer Analysis, Demographic Analysis, Demographics, FAQ, Market AnalysisApril 29, 2016ian2112

Our system is able to identify the postcodes for any demographic type – it basically matches each postcode with the demographic type of the majority of the people who live in the postcode area.  Using this information, we are able to plot a map showing these postcodes which effectively creates  a map showing areas that match any…

How do you get Demographic Information from Postcode Data?

Customer Analysis, Demographics, Direct Marketing Resources, FAQCustomer Analysis, Demographic Analysis, Demographics, FAQApril 29, 2016ian2112

Our socio-demographic system uses postcodes to build a demographic profile of the people living in the relevant areas. For Customer Analysis, these postcodes will be from existing customers and in the case of Market Sector Analysis, from geographic areas. The system basically matches each postcode with the demographic type of the majority of the people who live…

What Information is Required for Customer Demographic Analysis?

Customer Analysis, Demographics, Direct Marketing Resources, FAQCustomer Analysis, Demographic Analysis, Demographics, FAQApril 29, 2016ian2112

To enable us to create a customer demographic profile, all we need is a spread sheet od CSV file containing the post codes of your customers.  We can then use our bespoke systems to analyse this information and provide you with a socio-demographic analysis report of your customers. If you do not have data on your existing customers…

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