If you do not measure the response rates from your leaflet distribution campaign, your will not be able to take action to make changes to improve the response rates. Before starting a leaflet distribution campaign, it is worth spending time to consider how you are going to identify (and therefore be able to measure) the responses to your campaign. There are…
How to Map Demographic & Customer Information?
Our system is able to identify the postcodes for any demographic type – it basically matches each postcode with the demographic type of the majority of the people who live in the postcode area. Using this information, we are able to plot a map showing these postcodes which effectively creates a map showing areas that match any…
How do you get Demographic Information from Postcode Data?
Our socio-demographic system uses postcodes to build a demographic profile of the people living in the relevant areas. For Customer Analysis, these postcodes will be from existing customers and in the case of Market Sector Analysis, from geographic areas. The system basically matches each postcode with the demographic type of the majority of the people who live…
What Information is Required for Customer Demographic Analysis?
To enable us to create a customer demographic profile, all we need is a spread sheet od CSV file containing the post codes of your customers. We can then use our bespoke systems to analyse this information and provide you with a socio-demographic analysis report of your customers. If you do not have data on your existing customers…
Brand Marketing Vs Direct Response Marketing
One of the main reasons that the marketing strategies of many Small to Medium sized businesses does not work is because they do not fully understand the difference between Brand Marketing and Direct Response Marketing. As a result, they try to implement a combination of both and, as a result, achieve neither. Brand marketing is…