If you do not measure the response rates from your leaflet distribution campaign, your will not be able to take action to make changes to improve the response rates. Before starting a leaflet distribution campaign, it is worth spending time to consider how you are going to identify (and therefore be able to measure) the responses to your campaign. There are…
Brand Marketing Vs Direct Response Marketing
One of the main reasons that the marketing strategies of many Small to Medium sized businesses does not work is because they do not fully understand the difference between Brand Marketing and Direct Response Marketing. As a result, they try to implement a combination of both and, as a result, achieve neither. Brand marketing is…