To enable us to create a market sector demographic profile, all we need is the area for whcich the profile is to be created. This can be in the form of a map of an area, a postcode area or sector ir a list of postcode for the area to be analysed. If you provide the…
Brand Marketing Vs Direct Response Marketing
One of the main reasons that the marketing strategies of many Small to Medium sized businesses does not work is because they do not fully understand the difference between Brand Marketing and Direct Response Marketing. As a result, they try to implement a combination of both and, as a result, achieve neither. Brand marketing is…