Our system is able to identify the postcodes for any demographic type – it basically matches each postcode with the demographic type of the majority of the people who live in the postcode area. Using this information, we are able to plot a map showing these postcodes which effectively creates a map showing areas that match any type of demographic profile.
This information can be used to help create a marketing strategy by, for example, identifying specific areas to target (with professional leaflet distribution, for example).
In the same way, we can create a map showing where your existing customers live which enables you to see an particular patterns or concentration of customer areas. This can also help to measure the results of your marketing activities – for example you can compare customer maps before and after a marketing campaign to see what affect it has had on the specific areas that were targeted.