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Category: Measuring Results

Home Archive by Category "Measuring Results"

How do I Measure Direct Marketing Response Rates?

Direct Marketing Resources, Direct Response Marketing, FAQ, Measuring ResultsDirect Response Marketing, FAQ, Measurement Systems, Measuring ResultsMay 23, 2016ian2112

If you do not measure the response rates from your leaflet distribution campaign, your will not be able to take action to make changes to improve the response rates. Before starting a leaflet distribution campaign, it is worth spending time to consider how you are going to identify (and therefore be able to measure) the responses to your campaign. There are…

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