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What Information is Required for Customer Demographic Analysis?

Customer Analysis, Demographics, Direct Marketing Resources, FAQApril 29, 2016ian2112

To enable us to create a customer demographic profile, all we need is a spread sheet od CSV file containing the post codes of your customers.  We can then use our bespoke systems to analyse this information and provide you with a socio-demographic analysis report of your customers.

If you do not have data on your existing customers but you know the characteristics that make up your ideal customer, we can use our specially developed software to help you to identify the demographic profiles that match your ideal customers.

This is done by answering a series of questions that enables us to identify the Mosaic types that most closely match your customer criteria.  There are almost 200 characteristics that you can select, which means that you can be very specific in your targeting.

 

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Tags: Customer Analysis, Demographic Analysis, Demographics, FAQ
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