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Customer Profiling Process

Home 2112 Direct Marketing Services Customer and Market Analysis Customer Profiling Process
The three step process below shows the basic steps involved with our Market  Analysis Service that enables you to define what your ideal customers ‘look like’.

If you do not have data on your existing customers but you know the characteristics that make up your ideal customer, we can use our specially developed software to help you to identify the demographic profiles that match your ideal customers.

This also allows us to identify where your ideal customers are likely to live so  you can target them with our Leaflet Distribution Service, for example.

This service is useful for people who do not have postcode information on their exising customers or are starting a new business and do not have any customer data.

1
Describe Your Customers

You tell us what your ideal customers ‘look like’ by answering a series of questions.

2
Analyse the Data

We use your answers to create a demographic profile of your ideal customers.

3
Using the Results

We provide maps showing where your customers live and where the best areas to target are.

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