Demographic or socio-demographic data refers to selected population characteristics used in marketing or opinion research. Commonly-used demographics include age, income, educational qualifications, home ownership, employment status, and much more.
A good demographic profile can help you to find and target your ideal customers much more accurately, thereby reducing your printing costs and increasing your response rates. We use the widely recognised and used system of socio-demographic categorisation called Mosaic, which uses census and other consumer data to build a picture of and segment different types of people.
If you want to target, acquire, manage or develop profitable customer relationships, we can provide the demographic profiling and customer segmentation information that will help your business grow.
Our unique systems integrate with Mosaic socio-demographic information which enables us to identify the total numbers and percentages of each type or group in any given area, right down to individual post codes. This allows us to offer our socio-demographic profiling services either as a one-off bureau service or in conjunction with our industry leading Door-to-Door Distribution Services.
We have developed a unique system that integrates with the Mosaic Demographic Types. This enables us to identify the total numbers and percentages of each type in any given area, right down to individual post codes. This allows us to offer you customer and market profiling services either as a one-off bureau service or in conjunction with our industry leading distribution services.
If you have the post codes of where customers live (we do not need addresses), we can use that information to create a demographic profile of your customer base.
A demographic profile is basically an analysis that shows the percentage of each demographic type and category that your existing customers belong to.
Having this information allows us to identify the types of people who are more likely to buy your products or services. We can build a detailed picture of these people including how they but, where they shop, their buying preferences and much more including where they are most likely to live.
Knowing where the people who are most likely to buy your products or services live is a very powerful marketing tool as it allows you to deliver your direct marketing materials to very specific targeted areas, thereby reducing wastage (by not sending your materials to people who are not likely to be interested in what you have to offer) and also improving the response rates to your direct marketing campaigns.
For more information, click to see our Customer Analysis Process.
If you do not have data on your existing customers but you know the characteristics that make up your ideal customer, we can use our specially developed software to help you to identify the demographic profiles that match your ideal customers.
Once we have identified your ideal customers, we can then find where they are most likely to live (down to individual post codes) and use that information to deliver your materials direct to their door.
We are also able to use our demographic analysis software to profile an area, such as a post code sector or group of sectors to give you a profile of the people who live in the area.
This can, for example, be useful if you are considering opening a new business outlet and want to be sure that the location of the outlet is likely be close to people who are most likely to buy your products or services.
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