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Market Analysis Process

Home 2112 Direct Marketing Services Customer and Market Analysis Market Analysis Process
The three step process below shows the basic steps involved with our Market  Analysis Service that enables you gain an understanding of the demographic makeup of a particular geographic area.

This service is useful when you need to understand the demographic makeup of a particular geographic area.  We can use our demographic analysis software to profile an area, such as a post code sector or group of sectors to give you a profile of the people who live in the area.

This can, for example, be useful if you are considering opening a new business outlet and want to be sure that the location of the outlet is likely be close to people who are most likely to buy your products or services.

We can help you to understand what type of people live in any particular area which can help your decision making and design marketing materials and strategies based on the demographic profile of the people in the area.  You can also target specific areas with our Leaflet Distribution Service, for example.

1
Post Codes in Area

You tell us which area you are interested in obtaining demographic data for.

2
Analyse the Data

We analyse the postcode data and work out the demographic makeup of your market segment.

3
Using the Results

We provide maps showing where your customers live and where the best areas to target are.

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